RH wondering how to make money in modern linux climate

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RH wondering how to make money in modern linux climate

Postby Calum » Fri May 23, 2003 4:50 am

http://www.theregister.co.uk/content/4/30805.html

here's what somebody on my LUG list said about this article:
Couple of days old but well worth reading if you haven't seen it. I
(and I suspect, all) free users of the up2date service had it stop
working for a few days due to 'network congestion' accompanied by a
suggestion that I stump up for a paid sub.

.................

If Linux is to thrive in the commercial world and escape its hobbyist
reputation we need companies like Redhat. And companies like Redhat
need to be profitable.

and someone else said this (in response to the 'nobody pays for linux' line of thought):
ah yes but then the whole argument falls down when you get to the
business end. Many third party suppliers will now only support the AE
[or EA?] versions of RH (i.e. Veritas). Thus it's much more
expensive to use RH and the argument that a business can just down
load Linux from the web falls down.


so this is a subject i am interested in but which hasn't made a huge deal of progress as far as i know: how can companies like red hat move with the times and still take thweir share from the moneygoround without betraying Free Software?
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Postby Ice9 » Fri May 23, 2003 5:45 am

My feeling is that they don't really care (anymore) about betraying free software or not.
When you try to run a business like Red Hat I guess all it comes down to is making profit and stay within the boundaries of the GPL (or other various licenses thay have to stick to).

The current economic climate isn't good at all and while various analysts predict a pick-up towards the end of this year (I heard this for about two years now) I'm kinda pessimistic about it.
So businesses have to make profit or ... go out of business.
There are a few companies out there that do what they do purely out of altruistic reasons and if they don't face the financial challenge they have to cope with keeping their employees/participants motivated enough to contribute and deliver good work.
That's probably the biggest challenge of the open source movement.
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Postby Void Main » Fri May 23, 2003 6:06 am

I don't understand the issue? Red Hat is running in the black, they aren't betraying anyone, businesses already take Linux seriously, what's the problem? I just get the feeling people try to unnecessarily smear Red Hat for absolutely no reason. If you want to pay for Red Hat then pay for it. If you don't then don't (I don't, well I have but only out of convenience). We've been through this many times. Red Hat is about much more than selling Red Hat CDs. They have several sources of revenue. They have the Red Hat network, the support services, the certification track, etc, etc. Bottom line is if you want/need Red Hat support then pay for it, many people need it, many businesses require it. Red Hat has been doing this since 1994 without betraying anyone (that's almost 10 years now), why should they start now? They've done nothing but contribute to OSS, not betray it. Their business has been getting better not worse and I have seen no reason to suspect that trend to change.

The state of Red Hat is good and getting better each year. The state of Linux is good and getting better each year. If some people still think Linux is a hobbyist OS then they are out in the cold and who cares about them? I certainly don't. I've been using Linux in critical business roles since around 1993 (and that is 10 years now). In fact it was in desktop not server roles that I first used it in business. And they say Linux still isn't ready for the desktop. Good thing noone told me that.

I guess because Red Hat's CEO doesn't have 40 billion dollars of our money in his pocket means they aren't successful? I would rather have the kind of success Red Hat has. As far as I know the Red Hat CEO has never been pied. I don't even know why they are trying to compare Red Hat to Microsoft. If they want to try and make comparisons of a Linux company to Microsoft then they should be comparing Lindows. You don't measure the success of Linux by how much money any one Linux company brings in compared to what Microsoft brings in (well, maybe if you are a share holder you do). Linux could take over more than 50% of every computer market and you could still have a situation where every Linux vendor is barely profitable. That's not a bad thing if you are a consumer, that would mean prices are good and most/all of that money stays in your pocket. That means businesses can hire IT people rather than use that money to pay for software licenses. It would help the economy if Linux were to take over, in fact it may be the current state of the economy that makes it happen.
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Postby Ice9 » Fri May 23, 2003 7:29 am

I agree with you but the success of a company is measured by the profit generated, companies can't stay in the red forever, the success Linux achieves is (more or less) independent from that.

It would help the economy if Linux were to take over, in fact it may be the current state of the economy that makes it happen.


You might be right on that.

[accidentally edited by Void Main]
Sorry Ice9, I accidentally edited this message when I meant to quote/reply to it. I accidentally wiped out most of your message. Someone should take away my moderator privileges!! Maybe you can remember the part that is missing and replace it. Sorry about that!
[/edit]
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Postby Void Main » Fri May 23, 2003 9:02 am

Ice9 wrote:I agree with you but the success of a company is measured by the profit generated, companies can't stay in the red forever, the success Linux achieves is (more or less) independent from that.


You are correct about what makes a successful company in the investors eyes, we are on the same page on this. But allow me to deviate from that view of a successful company. The topic was Red Hat, a company running in the black (or close to it). How many companies are running in the black today? I personally don't want to see a large profit margin, sure that's good for the investor, but I'm a consumer not an investor. I believe there are other measurements to determine a companies success other than just pure profit margins.

Not having a large profit margin could mean a few things. It could mean that the product sucks and they can't sell it. It could also mean that there is heavy competition and the product is sold at the lowest price and you also have to develop the best product (lots of other free alternatives, competition is good for the consumer). It could also mean that profits are reinvested in R&D and other expenses. I believe with Red Hat it's a combination of everything but the first one (their product doesn't suck).

I use the Red Hat product because it works better than anything else out there (M$ being at the top of the list of "anything else") and it's a great value, among other reasons. I don't use it because they have the largest profit margin. If Red Hat had to do the sneaky things that Micro$oft does to be a high profit company then I wouldn't use Red Hat. Red Hat can never be a Micro$oft as far as profitability because of the competition that will always be there.

Micro$oft has what they have through anti-competitive practices. Does that mean Red Hat's product is worse? Far from it. Does that mean Red Hat is a less successful company? I guess it depends on how you measure success. I don't consider it success when you have to resort to dirty tactics to get that success. If you look just at the dollars then M$ is probably the most successful company out there. If you measure success by who has created the most billionaires by taking food from the plates of the masses then I suppose M$ is the most successful company in history. Luckily I believe their day is coming.

I would almost say that Red Hat is more successful than Micro$oft. When your product is the equivalent of "water" and you can get it anywhere, at no cost, and can continue to make a profit then I would think that is a grand success. Red Hat does this by making the packaging of the "water" nicer than most of the others. They also take steps to try and ensure the water is pure or purified. They also provide training on how to use the water.

Micro$oft, on the other hand sells proprietary Coca-Cola, except in this analogous world there are no other brands of soda, only Coca-Cola, proprietary, closed and expensive. Rotten deals have been made so that every ice chest sold must include a 2 liter bottle of Coca-Cola and can not include water. All restaurants and fast food joints must sell Coca-Cola and Coca-Cola alone and the justice department sides with them because no-one could eat a Big Mac without needing a Coca-Cola to wash it down. If only they knew about "water". It won't make you fat, it's better for you, you'll live longer if you drink water, it's much less expensive (or free), and it can be used for many more things than Coca-Cola can (I guess Coca-Cola can also be used to clean the tarnish off of coins so I'll give them that one). Nope, I don't believe the world needs more "successful" companies like M$.

Now how did I go and get off on that tangent? What a load of rambling that was. :)
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Postby Ice9 » Fri May 23, 2003 9:53 am

I completely agree with you, but
How many companies are running in the black today? I personally don't want to see a large profit margin, sure that's good for the investor, but I'm a consumer not an investor. I believe there are other measurements to determine a companies success other than just pure profit margins.

Not having a large profit margin could mean a few things. It could mean that the product sucks and they can't sell it. It could also mean that there is heavy competition and the product is sold at the lowest price and you also have to develop the best product (lots of other free alternatives, competition is good for the consumer). It could also mean that profits are reinvested in R&D and other expenses. I believe with Red Hat it's a combination of everything but the first one (their product doesn't suck).

believe me, I work for a very large multinational and no profit or profit lower than expected means they have to let go people.
Every company has an overhead to finance and when there's not enough profit to finance that overhead, they start cutting on the costs and payroll is the cost where they most easily cut.
So, profit isn't only important for shareholders or investors, profit is important for the company as a whole as well.

But I understand your point and theoretically you're 100% right.

:D
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Postby Void Main » Fri May 23, 2003 10:32 am

Ice9 wrote:I completely agree with you, but believe me, I work for a very large multinational and no profit or profit lower than expected means they have to let go people.
Every company has an overhead to finance and when there's not enough profit to finance that overhead, they start cutting on the costs and payroll is the cost where they most easily cut.
So, profit isn't only important for shareholders or investors, profit is important for the company as a whole as well.


But on the same token I have a tiny little story. Yesterday I had lunch with a couple of buddies who are upper levels in the IT shop of a small/medium sized company. They said they were going to have to let someone go because profits were down because of the slow economy (you know the story). I have done a certain amount of Linux work for them but they are mostly a Microsoft shop. Here's the deal, if they would have just used OpenOffice rather than paying for MS Office they would have had enough money to keep this person on *and* hire another one.

I picture the above scenerio happening in many similar IT shops around the world. I submit that there would be fewer jobs lost at Microsoft by reducing the prices than there are on the other end like my buddy who has to lay off one of his workers (count the cases worldwide and add them up). If everyone used OSS then maybe the unemployment rate would start dropping and people would be able to start buying things again which would ultimately make the economy recover.
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Postby Calum » Fri May 23, 2003 11:10 am

now those really are words of wisdom! i agree totally with your analysis there.

i didn't really mean this topic to address only issues that we have already covered incidentally, i was kind of commenting on this thing about up2date being down and telling people to cough up for the full version, and the article saying that red hat aren't trying to force people to pay through the nose because doing so would hurt them more than help them.

i know i'm not saying anything new here though now i look at it.
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Postby Void Main » Fri May 23, 2003 11:48 am

Sorry about getting off track Calum. As far as up2date as you know I do not use it, but opt for "apt-get dist-upgrade". Now recommending people use that instead of up2date would hurt Red Hat on one side, yet it is another option that makes peoples lives easier and might lure them into Red Hat and maybe even purchase it, maybe they would even see a value in signing up for the Red Hat network and get support etc. So I try not to go on a mission of pushing not using up2date in favor of "apt-get dist-upgrade" because I believe it is good, if you can afford it, and it does have a number of advantages. And who's to say that FreshRPMS won't close up their doors and start going for a pay for service.

Bottom line in my opinion is that Red Hat are making it quite nicely. Sure they don't have Bill Gates funny money but they never will, at least not directly in Linux sales. It would have to be through the other innovative ways like RHCE, RHN, and several things they currently do not have. One thing for sure, the more businesses that use their product can only increase the RHCE/RHN/etc revenue.
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